Information architecture

Cimex has a proven track record in creating user friendly and functional visualisations of site structures, navigation and page layouts (wireframes).

Information architecture is an important and integral aspect of successful digital design. It ultimately enables a host information to be efficiently and effectively organised, providing a solid foundation for developers and designers to build upon.

It.s not just the layout. With IA alternative functionality can be mapped, for instance a catalogue can be produced of how content and products on a site should be classified, or a prototype created, illustrating how the information should change on-screen as a user progresses through their journey.

Cimex invests a lot into IA research and endeavours to keep up to date with new methodologies and best practise. IA is an important area in the art and science of creating successful websites, mobile phone apps and other digital products, and is a component of the wider "research ":http://www.cimex.com/tags/customer-insight, "strategy ":http://www.cimex.com/tags/consulting-and-strategy and "testing facilities ":http://www.cimex.com/digital/cimexlabs that Cimex offers.

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