Many organisations make the mistake of focusing on making short-term gains through digital marketing. But it actually works best when your approach is developed strategically, integrated (ie: a combination of the most appropriate techniques) and linked to your business objectives.
Latest articles tagged ‘digital marketing strategy’, Results 1 to 2 (of 2)
Case study /Mobile & touch
Physics and beermats - not the most obvious pairing. But the Institute of Physics did just that for its 'Thank Physics for that' campaign.
05 Oct 2007 /
Some of the world's biggest internet companies are bidding for stakes in social networking site Facebook, says Computing magazine. Find out why.